Facebook has been going under lot of changes and updates in order to eliminate the spam content and give more space and importance to the content that is relevant and useful for the the visitors. Facebook is one of the most used social media platforms and has millions of daily visitors. Hence it is very important to have a Facebook page for your website or company and promote it to reach out to a large number of followers and potential customers.
Here are a few best ways to increase your Facebook traffic and promote your page despite of the on going changes I the Facebook:
1. Reaching out to existing visitors.
Maybe for a new page it might be hard to reach out to followers and build a following. But almost all the pages receive some initial likes and therefore they might have some following. It is important for the website owners to reach out to them. You might encourage them to share and comment more on the page. Make them feel as if they are the part of the page and therefore share relevant and relatable content with them.
2. Promotion on the website
It is important for the website owners to connect your social media pages with your websites. You might be receiving heavy traffic from organic SEO and if the content that you are providing is worthy. Your visitors might want to share the content with their acquaintances and therefore keeping the social media handy is a good way to promote your Facebook page and therefore earn followers.
The content is all that matters after all, and therefore it is important for the website owner to provide the content that is relatable for the user and worthy of sharing. There is increase in the number of spammers and therefore all the search engines have been promoting unique content more. Therefore if the content that you are creating is worthy then you are bound to increase your Facebook followers.
These are a few ways in which you can promote your website using Facebook page and drive more traffic. Apart from this you can also try Influencer marketing and increase the followers on your social media handles. These social media platforms are quite authoritative sites and therefore the traffic from these sites is considered to be of high quality and therefore can help to increase your ranking significantly.