Although conversion rate optimization focuses on increasing the product sale and forcing the customer to complete the check out. There are other various tips and tricks that can help you to optimize your website and increase the cart value as well.
Below are some of the ways that can assist you to increase the value of your transactions:
A/B testing is one of the most successful methods of optimising and increasing the conversion rates of your website. In this method some attributes of the website, such as headlines, menus etc. are changed and tested side by side. The more efficient one is utilized in order to test other features.
Tracking and Monitoring
Tracking and monitoring is the best way to keep an eye on customers behaviour on your website. Using some tools such as Google Analytics helps you out to check certain information such as the device, the demographics etc. This information will help in better targeting your audience and increasing conversions. If you are ignoring this trick, you might be losing out on a hell lot of customers.
Product feeds for Google and Amazon
You can also update your products on Google and Amazon. Both of these are huge market place and can provide large number of customers for your products.
Reviews are one of the most important factors that help a customer to select a product or an ecommerce platform to buy from. So in order to generate good traffic for your website, it is important that you maintain your reputation on the internet and provide genuine reviews of your website to the customers.
Simple and Fast shipping
The shipping process also plays an important role in the growth of the ecommerce website. Due to increase in competition, customers demand has increased and the flexibility in delivering and picking the product procedure is a great factor to retain the customers.
These are a few ways in which one can optimise their website and increase the order value of their purchases.