Search engine optimization abbreviated to SEO is a marketing strategy to enhance your website ranking in search engine result page. There are lots of stuffs which you should understand and should have knowledge like Keyword optimization in SEO is an essential part through which the searcher can reach out on your site. SEO technique yields organic results in search engines and in appreciated by google.
How Long Tail Keyword Help?
Long tail keyword is pivotal for your blogging career as it helps the searchers to open your website without any other website. For instance, if you have your own institute in India of digital marketing at east delhi, then you may target the keyword like “best digital marketing institute in east Delhi” or “SEO optimization specialist in east Delhi”.
Building backlinks with appropriate keywords is helpful for your blogging site and you should master the SEO practices to understand how google and other search engine runs. Decades ago, search engine is not so complex and is simple to understand. But due to complex techniques in today’s modern trend it is difficult to implement SEO with little knowledge. As online marketing is growing at its pace, the use of digital marketing is immensely increasing.
The concept of “long tail” keywords helps the user to rank their site high on search engines. It is a phrase that consists of three or more than three keywords that are targeted to seek more traffic into their website. For instance if you will write “digital marketing”, it consists of short tail keyword, mid-tail keywords consist like “digital marketing institute” and long tail keyword is like “digital marketing institute in delhi”
More long tail keywords will yield more targeted audience instead of mass audience. Specific keywords are often ranks faster and show the visibility rather than generic keywords on first page in search engine result pages. Short tail keywords have more volume of search chances and mentality of many people is to search for short tail keywords. On the contrary, the traffic on your site with the help of long tail keyword will be less, but the traffic is much focused and engaged towards what they are searching for and thus, consider as a great importance.