Parsing Pages: Is it better to update or remove thin content?

With the introduction of new Panda Algorithm 2011, the whole process of content writing changed in the digital world. This algorithm update focused on keeping away the poor quality content out of ranking on search engines. Using this new algorithm, it didn’t only devalue the page but also the domain value would also get affected. Now the introduction of the update changed the idea of content creation in the industry. Thin content are no longer useful and does damage to the website as a whole. There are three basic methods to deal with the parsing or thin pages depending upon the usefulness of the page.

These three methods are: Updating, Redirecting and No index:

Updating

There must be hundreds of pages out there on your website that need to be optimized depending upon the content of the post. Some traits of the content that needs to be optimized and are thin and out-dated are:

The articles are of less than 400 words.

The content is out-dated

It is not well optimized and has no focus keyword.

However in many cases it may be adding to the value of the website for eg if a post is old and attracting traffic then that post is important but if it is too old then no one is looking for that article as a lot has changed since that time in the industry.

Redirecting and Removing The Content

There could be a lot of reasons for redirecting the article. Some of them may be if the content doesn’t match with the product mix or some pages such as location pages may be irrelevant now etc. Redirecting them to some other relevant page retains the equity of the page. While other pages that provides the duplicate content can be applied no index so they do not affect the internal linkages of the other posts. These are a few ways in which you can update or redirect your thin pages according to the need. It is rather preferred to update the post if possible, that way one can retain the traffic and ranking for the page.