We live in a time and age where information is just a button press away and we are swayed by information all around us. We millennial want to know, read, understand and then speak our minds about it. That is where social media comes into play. Social media is one of the biggest elements that we live with and cannot ignore it.
Social media marketing (SMM) uses social media portals to positively influence consumers toward a website, company, brand, product, service, or a person. Typically, the end goal of social media marketing is a “conversion,” such as the purchase of a product, subscription to a newsletter, registration in an online community, or some other desirable consumer action.
Social Media is the umbrella term for web based software & services that allow users to come together online & exchange, discuss, communicate & participate in any form of social interaction.
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. The resulting electronic word of mouth (e-Word of Mouth) refers to any statement consumers share via the Internet (e.g., web sites, social networks, instant messages, news feeds) about an event, product, service, brand or company.When the underlying message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself, this form of marketing results in ‘earned media’ rather than ‘paid media’
BENEFITS OF SOCIAL MEDIA
• Deeper engagement with customers
• Get insights not available any other way
• Customers are online already
• Stay informed
• Raise profile
• Level the playing field
• Influence the influencers
• Nurture brand advocacy
• Wisdom of crowd
Social media marketing seems to be the latest buzz word for anyone who is looking to increase online presence and sales. Social media marketing is now springing up all over the place these days and they are telling anyone that will listen about how Facebook ,YouTube and twitter re impacting the businesses.
Social media basically means any human communication or sharing of information through internet that occurs through the medium of computer, tablet or mobile. There are numerous websites and applications that make it possible. Social media marketing is now becoming one of the largest means of communication and is gaining popularity rapidly. Social media marketing enables you to share ideas, content, information and news etc. at a much better speed. In last few years social media has grown enormously at an unexpectedly fast rate and has captured millions of users around the world.